An Eye for Design. A Heart for the Planet.
Our mission is to create a truly conscious clothing brand through innovation in design, materials and supply chain management. We are guided by the vision of cultivating a sustainable fashion ecosystem in which the people who make garments are guaranteed fair working conditions and the environment is protected.
As a founding team, we have over 50 years of combined experience in eCommerce, fashion and sustainable production under our belts. So starting a business at the intersection of all three is basically in our DNA. We are committed to having a positive impact close to home. And what better place to start than by radically rethinking the way clothing is produced for future generations?
We believe that every human deserves fair wages, a safe working environment and opportunities to soar. Our manufacturing partner is SA8000 certified to ensure that our garment workers receive the support and compensation they deserve.
We are dedicated to respecting and protecting our planet for future generations. Our far-reaching sustainability efforts include organic clothing, compostable packaging solutions and waste reduction measures.
Co-Founder | Marketing & Communications
"Truh brings everything together for me—building a brand that people love, selling products that delight babies, parents and gift-givers, and actively contributing to a cleaner and fairer world."
Digital Marketing Executive
"Truh allows me to actively take part in promoting sustainable living, fair working conditions and so much more. I’m very excited to see the brand grow and positively impact many more lives whilst considering the earth's needs."
Co-Founder | Product & Logistics
"I've made it my life's mission to help combat waste by developing highly efficient supply chain solutions that optimise production processes by mirroring demand and minimising footprints."
Co-Founder | Design
"Truh beauty goes far beyond designs and colour palettes. It's woven into every single decision we make—from selecting earth-friendly inks all the way through to every last seam. "
Digital Marketing Manager
"Truh is promoting ethical and sustainable practices and using data to transform 'fast fashion' into 'smart fashion' - something I am very excited to be a part of."